Networking the Web

How many companies out there have a web presence and — if they aren’t actually selling product — are at least trying to educate and excite people about their product via their site? I would say most, if not all.

Now, the vast majority of those companies will never produce and air 30 second spots on national or even local television. The costs are simply prohibitive. But boy, how they’d like to. And yet, if we rethink what a website is and does, we will come to the realization that a website is — for all intents and purposes — a small, privately owned Television Network!

Right under our very noses.

Think I’m crazy? Then answer ‘yes’ or ‘no’ to the following questions;

1) Can people tune into your website 24/7? From anywhere?
2) Can you create and post anything you like? Do you control programming?
3) Does the technology exist for you to post moving images with sound on your site?
4) Can you post these moving images in entertaining and compelling packets of self-contained story-telling?

If you answered in the affirmative, then you have a television channel, my friend. And you’re the network Boss.