Networking the Web — Part 2
Let’s look at our web site like a television channel. A person sits in front of their computer and stares at a lit screen, our web page. Now, given that we’ve all been raised on TV, we expect action. Sound and light, flickering and blaring. And so if our channel is static — a web page that neither flickers nor sounds, a dead page of copy and pictures — then our automatic response, anyone’s automatic response, will be to…change the channel cause there’s nothing on.
This is where the Network Chief saves the day. He realizes that, by utilizing cutting edge filmmaking and web streaming technologies, he can produce a compelling, entertaining, and emotionally involving film (show) for his channel that will tell the story of his company/product/service. Active not static. And once he puts that show up on his network, it will air — essentially for free — anywhere in the world, at anytime day or night. Not only that, but he can tell anyone and everyone to go to his channel and watch his show. And they, loving TV like they do, will watch his 4 to 7 minute show, thereby assimilating all the brilliant information he wanted them to have.
This of course is the promise of streaming filmed content on your web site. It grips the viewer unlike any other web attribute. And if you do your homework you will produce a filmed story that will elicit an emotional response from the viewer, and that response will spur the viewer to action.
One caveat however: If you’re going to tell your story in a filmed format, make absolutely sure that the quality of your presentation is on par with the way that you wish to be percieved. Amateur filmmaking is fun, but it’s called YouTube, and there’s a reason your average thoughtful adult can only take about 35 seconds of it at a time. You, however, want to create a film that will bear multiple viewings, providing education and entertainment as you market your product.
Leverage your channel with a filmed story of your product, and Network the Web.
This is where the Network Chief saves the day. He realizes that, by utilizing cutting edge filmmaking and web streaming technologies, he can produce a compelling, entertaining, and emotionally involving film (show) for his channel that will tell the story of his company/product/service. Active not static. And once he puts that show up on his network, it will air — essentially for free — anywhere in the world, at anytime day or night. Not only that, but he can tell anyone and everyone to go to his channel and watch his show. And they, loving TV like they do, will watch his 4 to 7 minute show, thereby assimilating all the brilliant information he wanted them to have.
This of course is the promise of streaming filmed content on your web site. It grips the viewer unlike any other web attribute. And if you do your homework you will produce a filmed story that will elicit an emotional response from the viewer, and that response will spur the viewer to action.
One caveat however: If you’re going to tell your story in a filmed format, make absolutely sure that the quality of your presentation is on par with the way that you wish to be percieved. Amateur filmmaking is fun, but it’s called YouTube, and there’s a reason your average thoughtful adult can only take about 35 seconds of it at a time. You, however, want to create a film that will bear multiple viewings, providing education and entertainment as you market your product.
Leverage your channel with a filmed story of your product, and Network the Web.
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