Less is More
When you first realize the potential results of streaming an info-film that tells your organization's story from your website, the intial reaction is to go hog wild. By this, I mean that the initial urge will be to tell your organization's whole, painfully detailed history like a tipsy newly-wed at her baby shower. Think 4 to 8 minutes, not 30 to an hour.
But the real promise of video-centric websites are in their ability to - after a period of time - stream MANY films of various length and content. Anything from 30 seconds blurbs to 30 minute instructionals. Ideally, in our experience and opinion, the promised land is a website where all current information buttons or site nav bars lead to their own films; viewers are lead through the site by informative, entertaining and compelling MOVING images, not greeted by long, boring kiss-of-death COPY. If they eventually want your 100 pages of copy/statistics/nut & bolts, make it easily available in download form by PDF or some other software...but keep their initial voyage through your site fun, fast and enlightening.
So the point is - when creating your first film (and following the tried and true tips given in this blog) - give up your story in a quickly paced, fun filled, compelling 4 to 8 minutes. After you see and hear the responses from viewers, you will quickly realize that another film is ready to be streamed; this next film should focus on a particular point made in the first film and elaborate that point in a like manner. After that film, another, following the same process. In no time, you will have built a library of films covering all aspects of your comany. And remember, these info-films tend to have a shelf life of 3 to 5 years! Some even more. And content within a film is easily changed, provided you have a solid production company covering your back.
So tell your story, keep it brief and on point, and reap the benefits of streaming your oragnization's story clearly to the world.
But the real promise of video-centric websites are in their ability to - after a period of time - stream MANY films of various length and content. Anything from 30 seconds blurbs to 30 minute instructionals. Ideally, in our experience and opinion, the promised land is a website where all current information buttons or site nav bars lead to their own films; viewers are lead through the site by informative, entertaining and compelling MOVING images, not greeted by long, boring kiss-of-death COPY. If they eventually want your 100 pages of copy/statistics/nut & bolts, make it easily available in download form by PDF or some other software...but keep their initial voyage through your site fun, fast and enlightening.
So the point is - when creating your first film (and following the tried and true tips given in this blog) - give up your story in a quickly paced, fun filled, compelling 4 to 8 minutes. After you see and hear the responses from viewers, you will quickly realize that another film is ready to be streamed; this next film should focus on a particular point made in the first film and elaborate that point in a like manner. After that film, another, following the same process. In no time, you will have built a library of films covering all aspects of your comany. And remember, these info-films tend to have a shelf life of 3 to 5 years! Some even more. And content within a film is easily changed, provided you have a solid production company covering your back.
So tell your story, keep it brief and on point, and reap the benefits of streaming your oragnization's story clearly to the world.
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